Odds boost
Industry and product terms
Definition
A promotion that temporarily improves the price on a specific bet. Boosts are marketing, not generosity: they steer betting toward products the operator wants volume on, usually parlays, and they are a common re-engagement tool aimed at people who have slowed down.
Source
https://www.americangaming.org/responsible-marketing-code/ — context on promotional practice; the definition itself is industry usage.
Additional citation research
The original definition and sourcing warnings are retained. These sources support only the claims identified below, not necessarily the full entry.
- Tennessee Sports Wagering Council glossary
Supports: Classifies odds boosts as promotional credit or incentives.
- Experimental study of wagering inducements and betting choices
Supports: Treats better odds or winnings as a common wagering inducement and reports that incentives can shift participants toward longer-odds choices.
Remaining evidence gap: The Tennessee source does not define the precise temporary-price-improvement mechanic. The cited evidence does not support claims that boosts usually steer customers to parlays or commonly re-engage people who slowed down.
Cite this
Betttr. "Odds boost." The Gambling Recovery Glossary. https://betttr.net/glossary/odds-boost/ (accessed 2026-09-20).
Last updated: 2026-09-20.
Corrections: support@betttr.net
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